Bridging the Gap – Challenges for companies entering the Dutch Defense market

Navigating long, complex procurement processes while the government faces hurdles in turning new defence strategies fast into action. Close collaboration between the industry and government is crucial to enhance its capabilities and achieve strategic autonomy. How can industry and government work together to address these challenges? Unified International plays a key role for Industry in bridging this gap. 

We spoke with Albert Timmers, Senior Associate ‘Defence’ at Unified International, to explore these challenges and gain insights into the company’s approach to addressing them. With a career as a navy officer and as a reservist, Albert is familiar with high-performance, 24/7 organisations like the Defence organisations. His experience positions him perfectly at the intersection of industry and government, making the defence sector a natural fit for his expertise. 

Now, in his current role, Albert continues to contribute to the defence mission, protecting what is dear to us. “For me, this means ensuring that those whom we, as a society, send into harm’s way are as well-prepared as possible, equipped with the best materials available”, he explains. 

 

Can you describe the current challenges in the defence sector? What are the biggest obstacles? 

There are two perspectives to answer this question: industrial and governmental.  

On the government side, the new Defense note 2024 (published in September) indicates many initiatives to be fulfilled. However, implementing the Defence Industry Strategy effectively remains challenging.  It requires a lot of coordination, budget and manpower to translate the new policy into operational capabilities on land, in the air and at sea.  

From the industry’s perspective, it is clear that outsider companies, whether civil or foreign, face significant challenges when transitioning into the Dutch defence sector. The Dutch defence landscape and material processes, has specific requirements, networks, language, and procedures that can be difficult to understand. Furthermore, we see that it is challenging for companies to secure financing for investments. We have experienced firsthand that, while agreements have been made with banks at the strategic level, it remains difficult for the industry to obtain working capital in the day-to-day operation, even with an already signed defence contract in hand.

 

How does Unified International support the navy, air force, industry and army in overcoming these challenges? 

At Unified International, we are the connecting link and interface between industry and government.  We are on a daily basis actively involved in the network of industry, defence organisations, and policy ministries. We see and hear a lot, connecting the dots to create win-win situations, meeting operational needs and meanwhile creating sustainable business. As a result of this it is our ambition to fulfill a defence capability, and the industry sells its products. For us, this goes far beyond just a transactional relationship. We believe it is important to generate energy collaboratively and involve as many Dutch parties as possible. Unified International plays a key role in bridging this gap.

 

What unique expertise does Unified International bring to the table?

We combine competencies in several key areas, including military operations, technical knowhow,project and program management and legal expertise. This, coupled with an entrepreneurial spirit and a ‘can-do’ attitude, sets us apart. Our former colleagues at the Ministry of Defence also value our support, understanding that our involvement aligns ultimately with their interests as well.

 

How does Unified foster collaboration between the Dutch industry and the Ministry of Defence, and why are these partnerships crucial for achieving success in defence projects? 

We strive to create a connection between industry and the defence organisation by bringing together people and knowledge. It is crucial that our military operational units receive the equipment they need to succeed. Through our network, we connect with companies that can supply this equipment and we support companies in making the right developments with future military use in mind, including international co-production and scale-up opportunities. By fostering EG cross-sectoral collaboration, we aim to enhance innovation and effectiveness in defence-related projects.

 

What opportunities do you see for collaboration and innovation between civil and defence sectors?

Investing in defence is not just about ‘buying’ military- or dual-use products; it’s also about ensuring that we are prepared and remain flexible to address any future challenges. In other words: creating a future-proof capability. This means fostering an ecosystem of industry and government together in which civilian innovations can be seamlessly integrated into defence systems, meanwhile, autonomy and adaptive capabilities are key. Government support plays a crucial role in this process by creating favourable financing conditions, offering clear guidance on development priorities, and providing guarantees on future contracts.

 

What factors do you consider when evaluating the feasibility and potential success of industry products?  

First and foremost, we evaluate the alignment with military operational needs, assessing whether the product meets the specific operational requirements of military personnel in the field and its potential to be integrated into existing systems. 

Secondly, we consider the product’s flexibility, particularly its ability to adapt from civilian use to military applications (dual use). This adaptability often requires minor adjustments but demands strong commitment and collaboration from the industry. 

Finally, we emphasise a solid supply chain and local support. We evaluate the product’s support infrastructure, including the proximity of maintenance and operational support. Ensuring critical enablers are available close to key locations, such as military bases, is crucial for strategic autonomy and long-term success. 

 

Can you provide examples of defence initiatives Unified is currently (or has been) involved in? 

Unified International has supported Fokker Services Group for the last two years in becoming part of the recently signed acquisition contract for the C390 Tactical Transport aircraft at Embraer. Fokker Services Group will be responsible for the conversion of the aircraft into a deployable NATO weapon system and will provide maintenance during the ‘entry-into-service’. This arrangement allows the RNLAF to meet its need to have this critical enabler close by (at the same airbase, Woensdrecht) and contributes to the desired deployability and strategic autonomy of the RNLAF in the long run.  

 

About us
Unified International Defence is a recognised consultancy firm that supports companies and the government within the Dutch defence domain. In defence advisory projects, our focus is on strategic positioning, procurement, and materiel projects. We are also strong in project and program management. Unified International leverages strong relationships at all levels within the defence domain and relevant ministries on a daily basis. We are entrepreneurial, proactive, and have a can-do attitude. 

A peek into Rick van Dijk’s week – A glimpse into his role at Unified International

What does a typical week look like in a fast-paced, dynamic role? Here’s a peek into Rick’s world at Unified International. Balancing multiple projects, last-minute changes, and a blend of business and personal tasks. “My week is anything but predictable. Every day presents new challenges that keep me alert and ready to respond at a moment’s notice. From high-stake meetings to managing complex projects, my role requires constant flexibility and that’s what makes it so exciting”.

A glimpse into my week
Last week was packed with challenging projects and diverse responsibilities, offering a true glimpse of the variety in my role.

One of my main responsibilities involved managing a tender for a client in the defence aviation sector. This project demanded a range of tasks: organising physical and virtual meetings, analysing and preparing documentation, tracking project timelines, and managing constant communication with the contracting party. It was a fast-paced assignment that required attention to detail and efficient time management.

In addition, I collaborated with an international partner on program management for the Ministry of Defence, alongside my colleague Albert Timmers.

With our office move to the WTC fast approaching, I’ve also been handling logistical preparations to ensure a seamless transition for the team. The goal is to have everything ready with minimal disruption to daily workflows.

While traveling internationally, I make it a priority to stay fit, even if that means squeezing in just ten minutes of exercise each day. Staying physically active helps me stay sharp and resilient, especially during demanding weeks.

Alongside my regular tasks, I recently completed a masterclass on defence-related subjects to better support our clients with specialised issues. This added layer of knowledge allows me to approach projects with a deeper understanding of client needs and industry specifics.

Even in the middle of these varied commitments, I’ve been managing the ongoing work on our new house. Juggling personal projects with a demanding work schedule often requires last-minute adjustments, but it’s a challenge I enjoy.

 

Wrapping Up
My work at Unified International keeps me sharp, adaptable, and constantly evolving. No two weeks are ever the same, and that’s exactly what makes this role so fulfilling.

Each project brings new insights and skills, and each week presents fresh opportunities to grow and make an impact.

Investing in Defence: strategic investments in today’s global dynamics

The ever-shifting geopolitical landscape, particularly in Europe, calls for a thoughtful re-evaluation of our defence strategies. Unified aids in preparing the Dutch, European and NATO defence industries to help tackle emerging threats. As rapid changes and new challenges arise, there is an increasing need for a more resilient and sustainable defence sector to uphold our values and standards.

Current vulnerabilities in our defence capabilities point to the importance of strategic investments. By acknowledging and addressing these gaps, we can better protect our societal norms and values. Strengthening our defence industry will help manage immediate risks and prepare for potential future threats, contributing to regional peace and stability.

 

Strengthening the defence sector: a pillar built on innovation and resources 

A stronger Dutch and European defence industry relies on two critical pillars: increased production capacity and strategic investment in European innovation. The Netherlands, renowned for its innovative spirit, needs substantial long-term resources to enhance these capabilities. “We have significant potential in the Netherlands, but our expertise in defence is either limited or not yet at the production level required”, states Michel van Ierland, Managing Partner of Unified International. Unified can play an important role in addressing this gap by providing expertise to guide effective sustainable investment, thereby helping to strengthen and scale our defence capabilities.

Sustainable funding drives innovation in defence, empowering research and development (R&D) of cutting-edge weaponry and communication systems. This focus on innovation creates value across both the defence and general industry sectors, fostering technological advancements that benefit society as a whole. A long-term vision is therefore essential to encourage these investments and build robust defence capabilities, ensuring our technological edge on the global stage. Unified’s role is to provide valuable insights and guidance on these investments, helping to shape a long-term vision for strengthening our defence capabilities and maintaining our technological edge.

 

Financing defence: opportunities and challenges

Financing the defence sector presents both opportunities and challenges, particularly with the growing emphasis on Environmental, Social, and Governance (ESG) principles. The current geopolitical climate, especially with Russia’s recent movements, necessitates a response from the financial sector.

The realisation that peace and security in Europe cannot be taken for granted has fostered a more positive outlook on defence investments. Immediate action is required to strengthen promising Dutch companies or explore European alternatives to ensure both compliance with ESG principles and security.

 

Private equity’s role in fostering innovation

Private equity plays a pivotal role in driving innovation within the defence sector. However, attracting private equity investors can be challenging. This trend is more commonly observed in countries like the US, UK, Canada, and Switzerland. The Netherlands, along with countries like Germany, relies heavily on family businesses and family offices for investments in defence. These industrial families play a crucial role in the initial phase of scaling up defence capabilities through their investments, driving the development of new technologies and enhancing military capabilities.

One of the companies we collaborate with ‘Reiger,’ exemplifies the positive impact of investments in the defence sector. This family business successfully integrated high-level technologies from the automotive sector into the defence industry. Their cross-sectoral investment demonstrates how innovations from other industries can elevate defence technologies and capabilities. Creating a new high-end product for the user with export potential.

 

Reassess ethical considerations

Considering growing security threats like cyberwarfare and autonomous weapons, there is a need to reassess the ethical criteria governing defence investments. Shifting operations and technologies necessitate a re-evaluation of ethical frameworks for modern warfare. The Netherlands and other NATO countries already enforce strict ethical standards when acquiring and deploying defence equipment. Public choices during elections reflect these ethical considerations, underscoring the importance of transparency and accountability in defence investments.

 

Challenges for  investors in defence

Private equity investors face challenges specific to the European defence market. Understanding political developments and their implications on defence spending is crucial for making informed investment decisions. Investors must also grasp the intricate value-creation process within defence companies. The ‘Institutional Investor Platform’ has highlighted the necessity of increased investments and knowledge sharing among investors to raise awareness about the defence sector in Europe.

 

 

Investing in Dutch and European defence: a strategic imperative

Investing in Dutch and European defence is not just a necessity, it’s our strategic imperative for a secure and stable future. Europe has the capabilities and knowledge to act. We are behind schedule, but it’s not too late. By investing in our own capabilities and reducing dependence on others, we can ensure the security and sovereignty of the Netherlands and Europe. A robust European defence industry fosters international collaboration, promoting joint research and development projects and strengthening strategic partnerships. By co-developing and exporting defence technologies responsibly, Europe can contribute to global security and protecting values. Investment must be accompanied by strict oversight and ethical considerations to ensure responsible use of public funds. Continuous investment and a forward-looking approach are crucial to secure a stable and prosperous future for Europe.

 

Unified: optimising defence investment strategy

Unified plays an important role in preparing the industry, especially in the Netherlands and Europe, to face current and future challenges. We assist investors in enhancing their market know-how and making informed value-based investment decisions. Our assessments highlight the need for immediate action, taking into account the long-term and comprehensive nature of these investments. Recognising Europe’s strength and value on the international stage is vital, alongside reducing dependency on America by leveraging our extensive knowledge and expertise.

 

Ready to collaborate?

Are you a high-value manufacturer or investor with a heart for the Netherlands and Europe? We are ready to collaborate. Unified International bridges the gap and projects between the Dutch industry and the Ministry of Defence. We support military procurement with expertise and a “can-do” spirit.

Find out more on our website https://unifiedinternational.net/defence/ and do not hesitate to contact us.

 

About us

Unified International Defence is a recognised consultancy firm that supports companies and the government within the Dutch defence domain. In defence advisory projects, our focus is on strategic positioning, procurement, and materiel projects. We are also strong in project and program management. Unified International leverages strong relationships at all levels within the defence domain and relevant ministries on a daily basis. We are entrepreneurial, proactive, and have a can-do attitude.

Accelerating the transition to hydrogen in aviation: key challenges and solutions.

 

Aviation sustainability faces some significant challenges, especially regarding technology, availability, investment, and mindset. To successfully transition to hydrogen and create a more sustainable future, we must explore creative solutions to overcome these obstacles. 

The global aviation industry is under increasing pressure to meet ambitious climate goals and failing to act now could have irreversible consequences for both the environment and industry. One such solution is in the use of hydrogen, and in particular liquid hydrogen as the main fuel source. 

Over the past 5 to 6 years, Unified has actively supported this transition through initiatives such as the DutcH2 Aviation Hub and establishing Conscious Aerospace. We spoke with Stephen Hands, Senior Associate at Unified International, to gain insight into Unified’s role in addressing these complex issues. 

 

What are the current challenges in aviation sustainability, and what are the major barriers to transitioning to hydrogen? 

 There are actually four key areas to consider: technology, availability, investment, and that all-important can-do mentality.  

Technology: First off, the transition in aviation is a significant challenge, as safety remains paramount for aircraft solutions. While the timeline to mature these technologies for aviation can be lengthy, hydrogen is not new and is already widely used in various other industries. The issue is how we can learn from these cross-sector technologies and processes to meet the stringent safety demands of aviation. 

Availability: Then there’s the availability versus demand of liquid hydrogen. It’s a classic ‘chicken and egg’ scenario. To build the necessary infrastructure we need demand, but initially, that demand is likely to be low. However, looking ahead, we know that long-term demand will be substantial. 

Investment: This ‘chicken and egg’ situation complicates the business cases for both mature and innovative startups companies. It creates a real challenge in securing the investments needed for technology and infrastructure. The aviation industry simply can’t handle this transition on its own. 

Can-do mentality: Finally, we need to adopt the right mindset. A lack of a ‘can-do’ attitude among key stakeholders can significantly slow down the adoption of these new solutions.

Additionally, public and industry perception of hydrogen as a viable option poses a major hurdle, making it essential to increase awareness and trust in hydrogen technology to drive broader adoption across the sector. Hydrogen adoption isn’t just a local or national issue. Global collaboration will be key, as international standards, infrastructure development, and technology-sharing will ensure the scalability and success of hydrogen in aviation 

It is essential to engage and align all stakeholders across the value chain, including governmental bodies associated with regulations locally, nationally and internationally to enable this transition.  

So, tackling these challenges will require collaboration and a shift in thinking across the board. 

 

Why is it important to invest in hydrogen technology for aviation given current global developments?

People will always want to travel and explore new cultures/environments and do business globally. The counterbalance is that, with the drive to provide our planet to be sustainable, we must bring to reality a zero or almost zero emissions solution in aviation.  

In Europe, there’s increasing pressure to use electric cars or trains instead of planes for trips under 700 km. However, this isn’t effective for everyone, and aviation must find solutions to cover this distance, as a significant percentage of flights in Europe fall within that range. 

The solution for aviation will be very much driven by size and range, meaning there will be demand for electric, SAF and Hydrogen. Among these, hydrogen presents the most effective solution to achieve this, whether it is to provide an element of the SAF production process or to be used fully as a liquid to power aircraft. 

 

How does the DutcH2 Aviation Hub help overcome these sustainability challenges, and what unique expertise does it bring? 

The points I have addressed so far is exactly why we, together with Rotterdam The Hague Airport (RTHA) and the RHIA foundation believe in developing the DutcH2 Aviation Hub. RTHA, as a designated focus area for hydrogen innovation, provides an ideal environment for taking the first steps in hydrogen-powered aviation, thanks to its size for testing, suitable regional flight routes, and location in Europe’s Hydrogen Hub. 

An airport is where all aspects of the value chain come together, by driving the DutcH2 Aviation Hub initiative we bring together all stakeholders across the value chain from fuel suppliers, ground handling providers, aircraft and systems, airport operations, governmental entities, research and educational institutes to share knowledge, find collaboration projects all focused on how we can realise hydrogen in aviation as soon as possible. This is further complemented by establishing international networks with other airport clusters with a similar ambition for hydrogen in aviation. 

 

What opportunities do you see for collaboration and innovation in the hydrogen value chain in aviation for Unified?

Unified International over the last 5 or 6 years has shown we are very much driven to play a role in helping the realization of sustainable aviation as well as help improve the Dutch aviation ecosystem capability and business growth.   

Unified can help in building communities like the DutcH2 Aviation hub, but also companies whether they are small or large who want to bring new products or solutions (aircraft or airport ground handling related) to the market including those from other sectors to which aviation is new.  

Unified also plays an active role in advocating for regulatory frameworks that support hydrogen adoption, working closely with government bodies to ensure that policies align with the industry’s sustainability goals. 

 

Can you give examples of specific initiatives within the DutcH2 Aviation Hub that Unified is involved in? 

We are proud to be involved since day one with the DutcH2 Aviation Hub and participate in the core project team. Our role focuses on helping structure the programme as well as focus on the national and international network development.

 

What is your vision for the future of hydrogen technology and sustainable aviation? 

My vision is that sustainable aviation will become a reality. With global air traffic demand on the rise, the demand for hydrogen will be immense. But we need to start with small steps. As the saying goes, ‘A journey of a thousand miles begins with a single step’. It teaches that even the longest and most difficult ventures have a starting point; something which begins with one first step.  

For liquid hydrogen, we believe that initial steps will be in regional and short-range aircraft routes of up to 750 km, eventually scaling to 2,500 km for up to 200 million people. SAF will be the focus for many decades for the larger, so called widebody, aircraft in which time technologies and infrastructure will advance to allow for zero or near-zero emission aircraft. 

We all need to contribute our knowledge and skills to make this happen. 

 

Future Collaboration 

Unified International promotes collaboration between the public and private sectors, emphasising sustainability while being realistic about what can be achieved and the timelines involved. We establish strategic partnerships that bring together diverse perspectives to advance sustainable initiatives. By leveraging our expertise, we aid the transition to sustainable aviation, helping stakeholders embrace new energy sources for greener air mobility. 

 

Want to know more? Contact us: info@unifiedinternational.net 

Balancing sustainability with economic viability: Mapping the future of aviation through a holistic approach.
-An Interview with Michel van Ierland

Can we transform aviation into a more sustainable industry without compromising efficiency and economic viability? This question lies at the heart of realising technological solutions for energy transition and sustainability in the aviation sector. From pioneering breakthroughs to infrastructure upgrades and fleet replacements, the industry must explore diverse approaches. Global decarbonisation in aviation necessitates international collaboration.

Dutch businesses have a prime opportunity to lead in sustainable aviation, fostering growth and innovation through partnerships and network leverage. Addressing all facets of the aviation value chain, from design to operations, is essential. As the world emphasises reducing the industry’s ecological footprint, significant hurdles prompt innovation towards greener technologies. Furthermore, this initiative presents a significant export potential for the Netherlands within the European Union, further amplifying the nation’s role in driving sustainable aviation globally. How do we tackle these challenges?

We spoke with Michel van Ierland, Managing Partner of Unified International, to gain insight into the company’s role in addressing these complex issues.

 

Can you tell me more about the role Unified plays in addressing these challenges?
We see these challenges as crucial focal points in our mission to create sustainable value for both our clients (and vice versa) and the planet. Through close involvement in technological advancements, logistics, infrastructure development, and regulations within the aviation sector, we aim to have a positive impact on the transition to sustainable aviation.

The main challenge is assembling the right people, blending technical expertise with economic insight. Unified’s success lies in our ability to accurately evaluate the feasibility and commercial viability of sustainable aviation technologies.

In collaboration with stakeholders including governments, OEMs, airports, and scale-ups, Unified International pursues a holistic approach to sustainability. Understanding chain dependencies, we develop solutions benefiting the entire industry, fostering resilience and sustainability in aviation.

 

You recently attended the sustainable aviation mission in the United States. What were the main insights gained, particularly concerning collaboration and innovation?

I have gathered invaluable insights through engaging with key players such as Airbus, Boeing, and NASA, deepening my understanding of the sustainability challenges faced within the United States aviation sector. Addressing these challenges demands determined collaboration and innovation on a global scale. Leveraging Dutch aviation legacy and proactive government and cross-sector collaboration uniquely positions Dutch businesses to lead global sustainable aviation efforts. By engaging in the triple helix approach, where government, industry, and academia collaborate synergistically, Dutch companies can pioneer transformative advancements, both domestically and globally, driving a more sustainable future for aviation.

Can you provide some examples of initiatives Unified International is involved in?

Certainly, Conscious Aerospace and the DutcH2 Aviation Hub are examples of some of our initiatives. Conscious Aerospace is at the forefront of developing hydrogen-electric systems for aviation, which have the potential to revolutionise the industry. Similarly, the DutcH2 Aviation Hub is dedicated to establishing a hydrogen-based aviation ecosystem, laying the foundation for a sustainable future. This initiative encompasses the entire hydrogen value chain at the airport, from production to operation. We collaborate with industry leaders including Shell, Transavia, TU Delft, Royal NLR, with Rotterdam The Hague Airport (RHIA), serving as the project initiators and executive board, leading this endeavour.

What factors do you consider when evaluating the viability and potential success of new initiatives?

Feasibility and commercial viability are paramount to our approach. We conduct thorough assessments of new technologies and initiatives to ensure they align with our sustainability goals while also making economic sense. Being realistic about what is achievable, we collaborate with industry partners and leverage our expertise to identify opportunities that offer both environmental benefits and long-term profitability.

 

Looking ahead, what is Unified International’s vision for the future of sustainable aviation?

Our vision is to pioneer a greener future for the aviation industry. We envision a world where flying is not only efficient and economically viable but also environmentally sustainable. Through continued collaboration, innovation, and dedication, we are confident that we can make this vision realistic.

 

Future Collaboration

Unified International fosters collaboration across public and private sectors, prioritising sustainability while remaining realistic about achievable goals and timelines. We form strategic partnerships, integrating various perspectives to drive sustainable initiatives forward. Leveraging our expertise, we spearhead the transition to sustainable aviation, guiding stakeholders in adopting new energy sources for greener air mobility.

Dutch Defence initiatives and Unified International’s supportive role to protect what is valuable to us.

The emerging global security situation impacts our North Sea Region. As a result, it is of increasing importance for the Netherlands to safeguard our strategic interests. Monitoring (potential) maritime threats to protect vital infrastructure in the North Sea against sabotage and espionage is an essential part of that. This includes undersea cables and pipelines used for various purposes such as data communication, electricity, hydrogen, or gas transmission.

Airborne surveillance plays a pivotal role in providing a recognised maritime picture at sea. In 2020 the Netherlands Coastguard awarded the contract for airborne surveillance to an international consortium of companies. Unified International supported the winning proposition by aligning their capabilities most effectively with the operational needs of the Coastguard.

 

 

Advancing Defence Tech: Strengthening European Self-Reliance

Besides safeguarding the North Sea Region, there is a pressing need to enhance defence capabilities overall by innovating and upgrading outdated technology. Concurrently, efforts are made to increase production to meet urgent requirements for Ukraine and replenish our reserves.

To achieve these goals, government and industries need to work together. Recently, a taskforce has been formed by the Netherlands Ministry of Defence to assess the future operational needs and to adjust the regulatory framework. Its goal is to speed up production and procurement processes. Primary focus herein is on Netherlands strategic interests like radar-, drone-, space-, and marine technology. Investments in new production capacity is necessary, therefore investors are encouraged to support the defence industry with additional funding.

 

 

Future Collaboration

Unified embraces the collaborative approach within the public and private defence sector. We establish strategic partnerships with industry stakeholders and bridge the gap between their governmental counterparts. Our strength lies in incorporating operational, technological, economic, operational, and legal perspectives together.

With this strategy, Unified International supports efficiency, and excellence in defence projects, thereby strengthening the Netherlands’ defence position eventually leading to operational effectiveness.

 

Contact Us
Interested in collaborating with us? Contact us!

 

Advancing Aviation with Artificial Intelligence: Insights from the first SIG Meeting

The Special Interest Group (SIG) meeting on ‘Artificial Intelligence (AI) in aviation’ held on February 15th showcased the evolving landscape of AI adoption within the aviation sector. Organised in partnership with the Netherlands Aerospace Group (NAG), the workshop aimed to spotlight practical AI applications within aviation, facilitating knowledge exchange and fostering collaboration among industry experts.

With an engaging introduction by Luca sparking discussions, the meeting featured presentations from Jan Verbeek, Partner of Knowledge Management, and Innovation at ADSE, and Bart Vredebregt, CEO and founder of Aiir Innovations. We aimed to explore practical AI applications in aviation, focusing on business implications. We discussed strategies for leveraging AI to enhance organisational capabilities, boost productivity, and stay competitive.

Unified’s AI focus
Unified International’s AI-focused approach revolves around transforming work dynamics and organisational structures, tailored to aviation needs, by offering strategic analysis, opportunity identification, and comprehensive support services. Additionally, we are looking into data strategy management, ethical AI consultation, and comprehensive business case development, fostering potential partnerships for enhanced capabilities, all aimed at boosting productivity, enhancing decision-making, and streamlining tasks within high-value, low-creativity areas.

Diverse approaches
During the meeting, it was observed that companies exhibit diverse approaches to AI adoption. While some sell specialised AI tools without fully utilising AI to enhance organisational capabilities, others, including mid-sized companies, are implementing AI initiatives, even if their core products aren’t AI-based. Large organizations, focusing on digital transformation, express interest in integrating AI but face uncertainty regarding implementation.

This collaboration with NAG offers Unified International a platform to engage with peers, share insights, and drive AI adoption in aviation effectively. NAG serves as a hub for Dutch aviation companies, facilitating alignment on standards, sharing experiences, articulating needs for new protocols, and interacting with AI tool providers compliant with aviation regulations.

Next meetings Excited to delve deeper into AI’s potential? Join the next SIG AI’s future meetings! The SIG will meet three times a year.

Contact Wilma Pronk at wilma.pronk@nag.aero for more information.

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